Juan Martinez, Broker
Experienced professionals dedicated to achieving the best results for your property sale.
Charlotte Bentley has lived in Southern Nevada since 1978 and has been a resident of Henderson since 2000. She holds a B.A. and M.A. in English and a Ph.D. in Education, with former affiliations with UNLV, National University, and Regis University.
Charlotte has been a REALTOR® since 2000, helping buyers, sellers, and investors with their real estate needs. She has taught in several real estate schools in Southern Nevada. Her passion is to help aspiring agents fulfil their dreams of becoming an agent.
Dedicated to her community, Charlotte served on the Board of HopeLink of Southern Nevada for over 10 years. She was in the inaugural class of Leadership Henderson and is currently a member of Saturday Morning Live Toastmasters, where she has won the Toastmaster of the Year Award for her area and served as Area Governor.
Max is a dedicated and experienced real estate agent serving the vibrant city of Las Vegas. Through his experience, he has developed a deep understanding of the local market and a passion for helping clients find their dream homes.
Well-versed in the unique neighborhoods, market trends, and investment opportunities that Las Vegas has to offer, Max is committed to providing personalized and professional service every step of the way — whether you're a first-time homebuyer, a seasoned investor, or looking to sell your property.
His approach to real estate is rooted in integrity, transparency, and open communication. Max takes the time to listen to your needs and goals, working tirelessly to exceed expectations and making the buying or selling process as smooth and stress-free as possible.
Reach out to your dedicated agents any time — we're here to guide you through every step.
NV S.0074800.LLC • Realtor®
NV S.0201712 • Salesperson
Juan Martinez, Broker
President — Century 21 Americana
Juan Martinez is a proven leader in the real estate industry whose impressive career is a direct result of his personal commitment to excellence. He ascended from a successful agent closing 4,000 transactions and earning $16 million in commissions to leading the current #1 Century 21 office in the Southwest region and among the top 10 Century 21 offices in the world.
Under Juan's leadership, Century 21 Americana has received numerous awards and trained hundreds of agents who have subsequently earned $100,000+ a year. He is laser-focused on building an innovative company devoted entirely to training and coaching superstar agents with the desire to generate a six-figure income.
He is on the Board of Directors for NAHREP, previously serving as President, and was named the #1 producing Latino Real Estate Agent in the country per the NAHREP Top 250 list in 2011.
CENTURY 21 Americana is an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC. The full-service brokerage specializes in residential, commercial, property management, and land properties — owned and operated by Juan and Elizabeth Martinez. Century 21 Americana has been part of the CENTURY 21 family since 2012.
Currently listed properties similar to yours in the Henderson area.
Active listings represent your current competition — these are the homes buyers are comparing yours to right now. When reviewing active comps, consider:
Henderson, NV 89044
Henderson, NV 89044
Recent sales that help establish the true market value in your area.
Sold comparables are the most reliable indicator of your home's market value — they represent what buyers have actually paid for similar properties. Here's how to use them:
By analyzing both active and sold comparables together, we position your property at the sweet spot — priced competitively enough to attract strong buyer interest while maximizing your return. Homes priced right from the start typically sell faster and for more money than those that undergo multiple price reductions.
Henderson, NV 89052
Henderson, NV 89044
Henderson, NV 89044
A step-by-step guide to selling your property with confidence.
We'll meet to discuss your goals, timeline, and property. We'll review the current market conditions and explain our marketing strategy tailored to your home.
Using our Comparative Market Analysis (CMA), we'll determine the optimal listing price. Strategic pricing attracts more buyers and often results in stronger offers.
First impressions matter. We'll guide you through decluttering, staging, and any minor improvements that could boost your home's appeal and value.
Your home gets maximum visibility through MLS listings, professional photography, virtual tours, social media marketing, and our extensive network of buyers and agents.
When offers come in, we'll review every detail — price, contingencies, timeline, and buyer strength — and negotiate the best terms on your behalf.
Once under contract, we manage inspections, appraisal, title work, and all closing details. We'll keep you informed every step of the way until the keys are handed over.
Three factors control whether your home sells and for how much. We focus on all three.
When pricing your home it is important to carefully consider top market value. Using our competitive market analysis tool, I will suggest your home's best listing price. I sell homes HIGHER than the market average because I list homes at the correct price from the start.
It is important to have your home ready for market on day one. I will help you make sure your home is clean and smells fresh by:
I offer superior marketing techniques to help get your home sold faster and by more potential buyers. Prospecting daily for potential buyers, talking with neighbors, our co-op agents, and past clients.
Professional visuals and a multi-channel marketing strategy ensure your home reaches the most qualified buyers.
Potential buyers look at listings with professional photos 10 times more than those with minimal, low-quality photos.
Professionally listed homes can sell for up to $19,000 more than homes with amateur photography.
Listings with professional photos receive 118% more online views, giving your home maximum early exposure.
Using aerial photography, we can show buyers an accurate depiction of what the property is actually like. Benefits of aerial photos include:
A picture says a thousand words.
A large percentage of real estate transactions happen with co-operating agents. I will expose your listing to all agents in the county.
Not only will your home be featured in the local MLS, but it will also be posted on hundreds of other listings sites, including our company website and social media.
An email will be sent to our current buyer database of thousands of buyers searching for a new listing. I follow up with those requesting feedback within 24 hours.
Highly informative and creative property flyers will be displayed inside your home. These help potential buyers remember the key items and unique features of your house.
Lockboxes are essential for the safety of all. They allow an agent to show your property for or as it needs to rather than relying on scheduling a showing that fits your needs. Having a lockbox makes it much easier for all involved.
A "For Sale" sign will be placed in front of your home and open house signs will be displayed at the most opportune times to gain the most traffic. Signs will also be displayed prior to any scheduled open house events.
We actively market your home on today's top social media sites including Facebook, Instagram, LinkedIn, YouTube, and Pinterest, reaching thousands of potential buyers.
Prospecting daily for potential buyers, talking with neighbors, our co-op agents, and past clients. Following up with agents after viewing the home, and calling weekly to discuss the progress of the showing.
Source: National Association of REALTORS®
Today's buyers are technology-centered — your listing must be ranked high and shown in the best light, so it stands out from the competition.
A few tips to help your home showings go as smoothly as possible.
Accommodating to the buyer's schedule as possible. We want to avoid having missed opportunities — if at all possible, be available.
Make sure everyone in the home is informed when showings are to happen so they can keep their space clean.
Keep your home odor-free. Wipe down kitchen and bathrooms daily and keep things as neutral and simple as possible.
Not everyone is a pet person. Try to keep your pets crated or out of sight. Keep pet areas clean to avoid any potential odors.
Open blinds and curtains and let in as much natural light as possible before you leave for the day.
Keep the home at a comfortable temperature when you leave. This demonstrates to buyers that the home is functioning properly.
Keep the home fresh — so do a trash run when you leave. Try to empty trash cans slightly before the home is fresh when you return for the day.
Remove all medications and prescriptions out of sight and in a safe place before leaving for a showing.
Wipe down kitchen and bathroom counters, keep up with daily messes. Sweep or vacuum floors one more time.
We want to avoid having buyers feel awkward with you present. Try to leave your home before every showing and stay away until it is over.
Price is just one of many considerations. Here's what to evaluate when an offer comes in.
The fewer contingencies on an offer the better. Shorter time periods are less valuable to you as the seller.
A conventional loan is often the least complicated. With an all cash offer, the seller doesn't need to worry about the bank approving the loan.
Pre-approval shows that the buyer can get the loan they need. It is more appealing than a finance offer, as the seller doesn't need to worry about the bank approving the loan.
A conventional loan is often the least complicated. An FHA loan can cause delays because they require certain repairs or sellers to pay certain costs.
You might need to close quickly to move on to the next adventure, or you might need to extend the closing to allow time to get things ready. Choosing the offer with the closing time that fits your needs will be most advantageous.
Sometimes the buyer asks you to pay a percentage of their closing costs. This additional expense may cut into your net proceeds, so factor it in when comparing offers.
If you care about the future of your home, a buyer letter could assure you that you're selling to someone who will love the home and your neighbors as much as you do.
If the home needs certain repairs, the buyer may ask for costs, repairs, or other factors rather than to pay list price. An experienced agent demonstrates strategies to reveal the value of the home.
Price is just one of many considerations to think about when deciding which offer is best for your house. There are some of the other factors that matter.
After an offer is submitted, both parties have options to reach agreement.
You are now officially under contract and the contingency period begins. Inspections, appraisals, or anything else built into your purchase agreement will take place.
You can negotiate back and forth as many times as needed until you reach the terms of agreement or decide to walk away.
Two critical steps between accepted offer and closing day.
If the buyer is seeking a loan to purchase your home, they will need an appraisal performed by a licensed appraiser. The lender wants to be sure the home is worth the loan they're providing. It is difficult to successfully contest your home's value — an experienced agent demonstrates certain strategies to reveal the value of the home.
You are in the clear, and closing can begin.
Closing is where funds and ownership transfer to complete the sale. Here's what to expect.
The escrow/closing company will ensure payment of all closing costs and that all payouts are made — the seller, real estate agents, lien holders, and any other service providers.
Transfer of property may include: the deed to the house, bill of sale, transfer tax declarations, signed closing instructions and/or statement of closing, receipts for completed repairs, and all other real estate-related documents.
Homeownership officially transfers to the new owner once the signed deed is recorded at the local county courthouse — including exchange of keys, garage door opener, security codes, and any appliances or devices.
This chart indicates who customarily pays what costs. Items marked "Negotiable" may vary by transaction.
| Cost Item | Cash | FHA | VA | Conv |
|---|---|---|---|---|
| Down Payment | Buyer | Buyer | Buyer | Buyer |
| Termite (Wood Infestation) Inspection | Negotiable | Seller | Seller | Negotiable |
| Pest Inspection (if any) | Negotiable | Buyer | Seller | Negotiable |
| Document Preparation Fee | Negotiable | Negotiable | Negotiable | Negotiable |
| Credit Report | Buyer | Buyer | Buyer | Buyer |
| Appraisal or Extension Fee | Buyer | Buyer | Buyer | Buyer |
| Lender's & Owner's Title Policy | Split | Split | Split | Split |
| Home Warranty Premium (Negotiable) | Negotiable | Negotiable | Negotiable | Negotiable |
| Escrow Fee (NOTE: Charge Seller on VA) | Split | Split | Seller | Split |
| Account Servicing Set-Up Fee | — | Buyer | Buyer | Buyer |
| Recording (at applicable rate) | Buyer | Buyer | Buyer | Buyer |
| Transfer/Conveyance Fee | Seller | Seller | Seller | Seller |
| Sales Agent / Broker Commissions | Seller | Seller | Seller | Seller |
| Unpaid Assessments on Seller | Seller | Seller | Seller | Seller |
Note: Prorated items will appear on Closing Statement as charges for one and credits for the other.
After closing, here's your checklist for a smooth move-out and a clean handoff.
Contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums. Keep a list of phone numbers for each of your utility and entertainment companies.
Contact and close those accounts. Keep a list of phone numbers for each of your utility and entertainment companies.
Submit a change-of-address form to the post office. Let everyone know your new address.
Turn off all valves to sinks, toilets, appliances, and more. Turn off all switches. Set light switches and fans. Lastly, call the electric company.
Secure all closing documents as well as the contract and keep them in a safe place. Gather a packet of manuals, receipts, and any warranties.
Move out your personal belongings completely. Check all closets, cabinets, drawers, and closets.
Ensure your home is completely clean upon leaving. Clean the cabinets, refrigerators, and other appliances. Schedule trash pick up prior to clean the garage. Clean the home the way you would like to find it if you were the new buyer.
Leave all garage keys, pool keys, and mailbox keys in a drawer in the kitchen.
Sweep all floors one more time. Ensure all blinds are closed, and lock the windows and doors.
Title insurance safeguards the lender and/or homeowner from financial loss due to claims related to the legal ownership of a property.
There are two types of title insurance — one for lenders and one for homeowners. Lender's title insurance is mandatory for lenders but does not protect you. It helps safeguard yourself from claims on your home and potential financial responsibility for unpaid property taxes from previous owners. For owners, you need a separate homeowner's policy.
Although most lenders require a title search, title insurance provides assurance that if any issues are overlooked during the search, covering the cost of legal problems that arise.
Title insurance is a one-time fee paid at closing, typically ranging from $500–$3,500 depending on the state. Insurance companies may offer a discount if you're purchasing both a lender's and owner's policies. Generally, the buyer or seller pays for the lender's policy, while the seller usually pays for the owner's policy.
What the National Association of REALTORS® settlement means for sellers — and you.
The National Association of REALTORS® (NAR) announced a settlement to end litigation related to broker commissions, affecting over one million member participants and MLS. This settlement includes a $418 million payment.
Prohibiting offers of broker compensation via MLS and rules requiring MLS participants and subscribers to enter written buyer agreements with buyers.
Sellers CAN offer co-op compensation for MLS participants working with buyers — it just MAY NOT be advertised or offered through the MLS.
Offers for broker compensation can still be negotiated through other means outside the MLS.
Implementation Timeline: mid-July 2024 — changes are now in effect.
Sellers can still offer a co-op to buyer's agents — agents can still work with buyers, and the decision to offer a co-op is entirely up to you. Those who choose not to offer a co-op may find their pool of potential buyers reduced, as this additional expense may not be easily affordable for all buyers. The decision to offer a co-op is up to you.